Find your monthly and annual recurring revenue from your subscriber count and average revenue per user — the heartbeat of any subscription business.
ARR here is simply MRR × 12, a run-rate snapshot — it doesn't project growth or churn. Track MRR movement (new, expansion, churned) for the real picture. Estimate only.
Monthly recurring revenue is subscribers times average revenue per user. Annual recurring revenue is the yearly run rate — MRR times 12. Together they're the clearest read on a subscription business's health.
MRR = subscribers × ARPU · ARR = MRR × 12
Not here — this is a run-rate snapshot. Real ARR movement comes from new, expansion, contraction, and churned revenue over the year.
Add subscribers, raise ARPU (upsells, tiers), or cut churn. Reducing churn compounds because every retained customer keeps paying.
Related: churn rate calculator · customer lifetime value calculator · subscription tracker · all free calculators.
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It uses standard formulas and recalculates the moment you change a value, so the math is exact for the inputs you enter. Treat the result as a reliable planning estimate; for decisions with legal or tax consequences, confirm the figures with a qualified professional.
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Last reviewed: September 2026. Free to use, no signup — MRR & ARR Calculator by ToolWise Digital.
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